Instead of selling your technology to companies doing x, you use the technology yourself to do x in competition with them. And now you own the outside surface too.

network effects make companies more powerful. I’m always thinking about how to introduce them in places people wouldn’t expect. It’s a kind of challenges that feel like a massage to my brain.

Something peripheral to the main product becomes the main product. The history of startups is full of these.

do not outsource the most important things: your health, happiness, thoughts to products that profit off you

We’re taught that if we’re not growing, we’re falling behind. Careers must advance, businesses must expand, and anything that levels off starts to look irrelevant. Something can stop expanding without losing its value, like Latin. When cells grow uncontrollably, we call it cancer. It’s cancerous to crave constant growth without considering its cost (unless its reasoning tokens). It’s cancerous to confuse bigger numbers with better lives. It’s cancerous to call stability stagnation. Economists recognize that stability allows people to plan, and sometimes a plateau is an achievement in itself. And sometimes progress moves backward. In forests adapted to fire, burning away accumulated vegetation can create the conditions for renewal. There is less standing afterward, yet the ecosystem can become healthier.